International trends and global consummer’s aims towards the garden industry
by Manuel RUCAR, french trendhunter of the trends consultancy CHLOROSPHERE
2019 is the turning point of a new big change in the consumers constitution. Millenials, and Z generations are now more important than all others populations. As they are led by Greta Thunberg and a global movement towards nature, it is highly important for the garden sector to understand how to target this new strategical customers. Lets start our tour of the main upcoming trends with the influence this new generation has on our societies…worldwide. How they make big brands change their strategy. How they put energie and convictions in the way they consider consumption. The world is changing fast and the garden industry can be at the centerpoint of this new universe. Our trendhunter will show us many examples and facts that will lead to a new kind of “green” market for our companies. Mr. RUCAR will end his presentation by building the idealistic garden center thanks to this new trends.